MEDIA + NEW MAMA KIT

We know you're busy, so we've gathered the below material for any media, competitions and collaborations:

BUSINESS HISTORY

2014: Angela Farrell became a Mum

Angela's colleague gave her a DIY hamper with items that would help Angela adapt to Motherhood quickly

2016: Angela used her advertising copywriter and art director skills to create a gift hamper business for new mums (in between being a Mum and her day job)

2017: Angela launched New Mama Kit, by pre-packing hampers at her Mum's dining table and a simple ecommerce website

2019: New Mama Kit delivered their 100th order!

2020: New Mama Kit 4x their 2019 sales!

2021: Launched 7th product

BUSINESS INSPIRATION

Besides flowers, it's really hard to find a birth gift that's all about the new mother and NOT her baby

Flowers are expensive and don't last long

Professional women don't have time to DIY a hamper or shop for baby items for their pregnant friends

1 in 5 New Mums experience some kind of post natal anxiety or depression (www.panda.org.au)

Giving birth is frickin hard work!

KEY MEDIA POINTS

Angela Farrell lives in Sydney's inner West

Angela is an Australian Olympian (2008 Beijing, Sailing)

Angela has two young children

Angela started her online business to help women recover faster and feel better after birth

$2 from every New Mama Kit sold goes to PANDA (Perinatal anxiety and depression Australia)

Bountyparents

Featured in their Top 5 Modern Hampers for New Mums! December 2019.
www.bountyparents.com.au

The Natural Parent Magazine

SUMMER 2017/18 ISSUE

Top 15 Hampers in Sydney

Featured in Flower Delivery Reviews Article