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BUSINESS HISTORY
2014: Angela Farrell became a Mum
Angela's colleague gave her a DIY hamper with items that would help Angela adapt to Motherhood quickly
2016: Angela used her advertising copywriter and art director skills to create a gift hamper business for new mums (in between being a Mum and her day job)
2017: Angela launched New Mama Kit, by pre-packing hampers at her Mum's dining table and a simple ecommerce website
2019: New Mama Kit delivered their 100th order!
2020: New Mama Kit 4x their 2019 sales!
2021: Launched 7th product
BUSINESS INSPIRATION
Besides flowers, it's really hard to find a birth gift that's all about the new mother and NOT her baby
Flowers are expensive and don't last long
Professional women don't have time to DIY a hamper or shop for baby items for their pregnant friends
1 in 5 New Mums experience some kind of post natal anxiety or depression (www.panda.org.au)
Giving birth is frickin hard work!
KEY MEDIA POINTS
Angela Farrell lives in Sydney's inner West
Angela is an Australian Olympian (2008 Beijing, Sailing)
Angela has two young children
Angela started her online business to help women recover faster and feel better after birth
$2 from every New Mama Kit sold goes to PANDA (Perinatal anxiety and depression Australia)
Bountyparents
Featured in their Top 5 Modern Hampers for New Mums! December 2019.
www.bountyparents.com.au
The Natural Parent Magazine
SPRING 2017 ISSUE
The Natural Parent Magazine
AUTUMN 2018 ISSUE
The Natural Parent Magazine
SUMMER 2017/18 ISSUE
Top 15 Hampers in Sydney
Featured in Flower Delivery Reviews Article